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INVEST IN
YOUR SKIN HEALTH -
Luxury bags,
made to travel
Best Sellers
WORLD-FIRST INNOVATION
Lightweight & Portable
Weighing only 1.8kg and compacting down to 58cm in length, it's easy to grab and go, perfect for carrying on walks to the beach or fitting neatly into your luggage for local and international travel.
Innovative Design
The offset pole design creates a spacious shaded area with clear, unobstructed views, perfect for relaxing without the hassle of a central pole limiting space.
UPF 50+ Protection
Provides UPF 50+ protection to block harmful UV rays, helping you prevent skin damage and premature aging while keeping you cool and comfortable on sunny beach days.
Wind-Resistant Durability
Engineered with a durable aluminum frame to withstand breezy conditions, ensuring stability and lasting performance for enjoyable beach days.
Quick and Easy Setup
Set up and pack down in under a minute with no tools required. The built-in handle and sand screw make securing your shade effortless, so you can relax and go sooner.
Adjustable Sun Coverage
The rotating hinge offers seven different tilt positions, letting you easily adjust the canopy throughout the day for customised sun protection that moves with you.


Guest Feature
How Swim Shady Travelled Europe With Sprezzatura World This Summer
"When we packed up the car for our 5,000 mile road trip across Europe this summer, from French lavender fields to Puglian beaches, Amalfi cliffs to hilltop villages in the Italian interior, we didn’t realise how many times we’d be asked "Where did you get that shade?""
FEATURE ARTICLE
LUXURIA LIFESTYLE interviews Jeremy and Elizabeth of Swim Shady
"After one of our TikTok videos went viral, we were thrilled to see Swim Shady orders coming in from over 25 countries, particularly across Europe and the US. We’ve also had multiple approaches about distribution in these regions, which reinforces what we’ve believed from the start: this is a product designed to travel."
Get Inspired


Shade That Travels in Style
Engineered for ease and designed with intent, The Swim Shady fits effortlessly into your lifestyle and your luggage!
From spontaneous beach escapes to lounging on the grass, it delivers reliable shade without the bulk, blending function and fashion for wherever the day takes you.
Beach Travel
I discovered Swim Shady on Instagram while holidaying in Australia and thought it was perfect for exploring beaches here and across Europe. It's so compact it fits in my suitcase and I haven't seen anything else like it. Love the look and it's ideal for my solo adventures
Game-changer
I bought my Swim Shady for our trip out east to Montauk, and it was hands down the best beach buy ever. So easy to pack and carry from the house to the sand. Set up in seconds and no wrestling with a giant umbrella. Total game-changer for our weekends away.
Très Chic!
I grabbed my Swim Shady and bag for a girls’ trip to Miami Beach over the 4th of July, and it was perfect. So light to bring on the plane, and I loved how chic it looked on the sand. Way better than renting those heavy old cabanas.
My Holiday Partner!
I took my Swim Shady on my South West Rocks holiday and loved it! I often head to the beach solo, and it's perfect - easy to set up on the sand or grass for relaxing days
Effortless
I grabbed the Swim Shady + swim bag bundle for our Hamptons trips this summer and I’m obsessed. The bag is so soft and spacious - it held everything for my toddler and me. The Swim Shady fits right inside and even went in my carry-on for a quick Florida getaway. Effortless!
Suits My Style
My Swim Shady lets me enjoy my own space. I can set up front and centre of the beach without impacting anyone else's day - minimalist approach is my style
Built for Beach Days and Beyond
Swim Shady creates premium, innovative products designed to enhance every beachgoer’s experience.
Our Australian-born flagship, The Swim Shady, combines portability, convenience, and style, offering seamless shade solutions for both local adventures and travels abroad—whether on sand or grass.
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