Summer’s on the horizon
Every year, the first warm weekend arrives and we all do the same thing – dig out last summer’s sand-coated gear, swear we’ll be more organised this time, and end up lugging half the house down to the sand. But the best beach days aren’t about bringing more. They’re about bringing better.
As an Australian brand that’s built its life around sun-safe, stylish days by the coast, we’ve learned what actually earns its place in the beach bag – and what just looks good in theory.
1. A Shade That Fits Your Lifestyle
Forget the heavy, squeaky umbrellas of the past. A truly great shade should move with you – from Bondi mornings to road-trip weekends.
Choose something lightweight, wind-resistant and compact (ours folds down smaller than most handbags and sets up in seconds). The trick? Look for aluminium construction for durability and calm colours that complement the coastline, not clash with it.
A little shade goes a long way – for your skin, your comfort, and your peace of mind.
2. The Real Beach Essentials — SPF and Hydration
Obvious, yes. But too often forgotten when you’re chasing the perfect spot on the sand. Slip a reef-safe sunscreen, a wide-brim hat and a reusable bottle into your bag. Australia’s UV is unforgiving – the smartest beachgoers are the ones who plan ahead.
Keep them together in your swim bag so you can throw everything over your shoulder and go.
3. A Towel That Actually Dries You Off
If you know, you know – not all towels are created equal. The difference lies in quality cotton, proper weight, and thoughtful weave.
A premium towel feels plush when you first wrap yourself in it but still dries fast enough for a second swim. It’s the little luxury that makes beach days feel like holidays.
4. Something That Goes From Ocean to Lunch
The best beachwear earns its keep. Think quick-dry swim shorts with pockets that actually work, and details that feel considered – like magnetic closures and durable mesh lining.
You shouldn’t need a change room to feel put together after a swim.
5. Snacks, Music & a Good Book (Always)
Because the only thing worse than a melting ice block is the hangry friend who brought nothing. Keep it simple: a sandwich, a playlist that feels like sunshine, and a book you might actually finish this summer.
The best beach memories are made in those in-between moments – not when you’re unpacking, but when you’re already there.
Less Stuff. More Summer.
This year, skip the over-packed boot and reclaim the simplicity of the beach day. A few beautifully made essentials can do more than a car full of clutter ever could.
So before you head out, do a quick edit of your packing list. If it doesn’t make your day easier, lighter, or more enjoyable – leave it behind.
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