Black Friday Sale 2026: Early Access
VIP early access · Black Friday 2026
Our only storewide sale of the year.
Sign up and shop the sale 24 hours before everyone else.
- 24 hrs early access
- FREE shipping over $150
- FREE luxury towel over $350
Get VIP early access
Unsubscribe at any time.
Shades, bags, towels, shorts and kids. Once a year.
Why sign up
Friday
-
01
Shop 24 hours early
Subscribers shop our once-a-year storewide sale 24 hours before and get first pick before our most popular prints sell out.
-
02
FREE shipping over $150
Free standard shipping within Australia on orders over $150.
-
03
FREE Luxury Beach Towel
Spend $350+ after discounts and get a free Luxury Beach Towel (valued at $85) in Limoncello, Azure or Pistachio. One per order, while stocks last.
offStorewide
Sun-safe beach days
The Australian sun is no joke.
Australia has one of the highest rates of skin cancer in the world, and about two in three Australians will be diagnosed with some form of skin cancer by the age of 70. We love the beach as much as you do, so we made shade simple enough that you'll actually bring it every time.
This sale is the best chance all year to set yourself up for a summer of safer, longer, easier beach days.
Source: Cancer Council Australia
Why wait for this one
Grab a bargain.
Protect your skin.
Stay longer.
Shade without the hassle
The Solo Beach Shade weighs just 1.8kg and sets up in under a minute. No wrestling poles, no flapping canopy, no excuses to leave it in the car.
Protection you can trust
UPF 50+ fabric that blocks the harsh midday rays, so you can read, nap or simply switch off in your own patch of shade.
Stay until the sun goes down
No more packing up at lunchtime because you're starting to turn pink. With proper shade, the best beach days last all day.
A little note from us
From our family to yours
As an Australian family business, we know how precious those long summer days at the beach are, and how quickly the sun can cut them short. Black Friday is the one time each year we take 25–50% off storewide, and our subscribers get to shop it 24 hours early. We'd love for you to be one of them.
Thank you for being part of the Swim Shady community.
Jeremy & Liz
Don't
miss it.
25–50% off storewide in our once-a-year Black Friday sale, and stock won't last. Sign up now to shop 24 hours early. Enjoy free standard shipping on orders over $150, and spend $350+ after discounts for a free Luxury Beach Towel (valued at $85), while stocks last.
Get VIP early access